Aasim Saeed is the CEO of Amenities. He’s a doc, ex-McKinsey Consultant and spent a lot of time building a version of his tool for Baylor Scott & White. We had a wide ranging conversation about how health systems treat patients (not well), whether health systems know the value of their customers (no!), and how to bump up “in network” utilization. Amenities is a front door tool that essentially replaces those sh*tty MyChart portals, and eventually will lead to creating a loyalty membership experience. He gave me a tour of the new-ish tool that is live at MemorialCare in southern California, and coming soon to a system near you.–Matthew Holt