Paris 2024 Olympics’ Wall of Fame: Top Brands Sponsoring the Games

Paris, an iconic city-break location brimming
with culture, haute couture, and gourmet
cuisine has grabbed the headlines as the French capital is also the world’s
capital of sports this year. Hosting the 2024 Olympic Games, the capital of
France is the place to be for competing athletes and global brands sponsoring
the largest sporting event in the world.

From a place where the spirit of chivalry and
the glory of sport shine, the Olympic arena gradually grew into a massive stage
for the world’s top brands, whose logos garnish its display boards, to the
viewers’ enjoyment.

Dozens of popular brands will leverage the
Olympic and Paralympic Games this year to boost their presence before millions
of sport lovers. Taking place between July 26 – August 11, the sporting
competition inked strategic partnerships with tycoons like Visa, Air France,
Toyota, and other corporations supporting the Olympic principles of equity,
diversity, and sportsmanship.

Who
will take Paris?

With so many stellar brands sponsoring the
Olympics this year, it’s hard to decide which ones deserve the most attention.
Here are some of the 15 TOP sponsors of the global sporting event:

Visa, a financial brand that needs no introduction, is a long-standing
partner of the Olympic Games. As the official Worldwide Payment Technology
Partner of the event since 1986 and sponsor of the Paralympic Games since 2003,
Visa remains unabated on its mission to promote the strong Olympic values.

Anchored in the very essence of the Olympic
principles, this sponsorship is a statement of Visa’s commitment to building a
more inclusive world through sport. According to the company’s chief marketing
officer, Frank Cooper, Visa is very strict when choosing its sponsorships as it
seeks to partner with companies whose values match its own.

“As a world leader in digital payments, we
need to work with business leaders, athletes, artists, musicians, and creators
that are not just good at their craft but align with our values,” Cooper said
in a statement quoted by media outlet Financial Promoter.

Air
France is yet another top brand claiming its spot on
the 2024 Olympics’ Wall of Fame. Only days away before the Games’ kick-off, the
air carrier decided to dub its latest long-haul aircraft ‘Paris’, according to
a press release published on its website.

The carefully selected name and logos of the
Olympic and Paralympic Games are featured on the front fuselage of the
aircraft, which joined Air France’s hub at Paris – Charles de Gaulle on July
18, when it also made its maiden flight to Hong Kong.

Paying tribute to France’s capital city, the
airline company’s decision to name its aircraft ‘Paris’ speaks volumes. Proud
to be among the strategic partners of the Olympic and Paralympic competitions,
Air France will fly to Paris 15% of the Olympic athletes and 35% of the
Paralympic sportsmen and women alongside 13% of the ‘Olympic family’ members,
according to a company’s blog post.

In addition, Air France will entertain sports
lovers travelling to Paris for the Olympic Games. Interested participants
seeking an extra-ordinary adventure
will find that at Palais de Tokyo, where Air France has organised a truly
unique culinary experience ‘as if aboard a plane’.

Visitors will have the opportunity to immerse
themselves in a gastronomic journey allowing them to enjoy the same fine
touches that characterise Air France’s Business cabin, with a menu signed by
Michelin-starred chef Arnaud Lallement.

Toyota is also set to be a prominent presence at the Paris Olympics. Holding
a $835 million sponsorship deal with the International Olympic Committee (IOC),
the car maker is bound to add the right amount of horsepower to the already
adrenaline-fueled event.

Toyota will use this opportunity to showcase
its latest green technology, particularly its hydrogen-powered fuel cell
vehicles. 3,000 Mirai fuel-cell vehicles and other iconic Toyota models will be
on display at the Olympics, pleasing the eyes of the spectators.

Other TOP sponsors of this year’s Olympics
include P&G, Salesforce, Alibaba, and Intel, all of which have contributed
handsomely to making the sporting competition happen.

According to Ampere Analysis, the IOC is well
on its target to reach $1.34 billion sponsorship for this year. This marks a
60% increase in sponsorship revenue in comparison to the Tokyo Games three
years ago.

Furthermore, the broadcast and streaming media
rights are also forecast to rise by 6% compared to the previous edition,
hitting a staggering $3.3 billion.

From
the playing field to the charts

Taking a step back from the Games, let us take
a look at all these companies. Not only have they established themselves as
industry leaders in their field, they are also publicly listed companies whose
stock shares are widely traded around the world.

Libertex, a market leading brokerage firm part
of the Libertex Group, offers online trading on CFD (contracts for difference)
instruments with underlying instruments being the stock shares of all the
above-mentioned companies, as well as commission-free investments in real
shares through its proprietary platform.

Regulated by the Cyprus Securities and
Exchange Commission (CySEC), Libertex provides transparent pricing and a vast
range of trading tools, multilingual client support, on top of educational
materials to help traders on their journey.

About
Libertex

Part of the Libertex Group, Libertex is an
online broker offering tradable CFDs with underlying assets being commodities,
Forex, ETFs, cryptocurrencies, and others. Libertex also offers investments in
real stocks.

Over the years, Libertex has received multiple
prestigious awards and recognitions, including “Global CFD Broker of the Year”
(PAN Finance Awards, 2024) and “Best Trading Experience” (Ultimate Fintech
Awards, 2023). Libertex is the Official Online Trading Partner of FC Bayern, in
what has become a dynamic and exciting partnership.

Since being founded in 1997, the Libertex
Group has grown into a robust fintech powerhouse, with an established presence
in various jurisdictions, serving millions of clients from several countries
all over the world.

In Europe the Libertex trading platform is
operated by Indication Investments Ltd., a Cyprus Investment Firm regulated and
supervised by the Cyprus Securities and Exchange Commission (CySEC) with CIF
License number 164/12.

This article was written by FL Contributors at www.forexlive.com.