Xsolla to Launch Xsolla ZK, Advancing Web3 Adoption for Video Games

Xsolla, a global video game commerce company, announces
plans to launch Xsolla ZK and introduce a digital backpack of virtual items on
the blockchain. Xsolla ZK is powered by ZKsync technology and will drive the
continuous growth and expansion of Web3 technologies to further develop
solutions on the blockchain for the video game industry.

Xsolla ZK will become part of the Elastic Chain ecosystem-
an expanding constellation of interconnected chains powered by Zksync, an
Ethereum Layer 2 zero-knowledge roll-up technology. Xsolla ZK will also
introduce its ‘digital backpack’ for game developers, item creators, and gaming
infrastructure providers to store and manage in-game items. Xsolla has seen
success in the gaming industry, with two decades of experience, over 2,500
games monetized with its products, and over 1,000 developers and publishers utilizing
its technology for their games.

Lee Jacobson, Senior Vice President of Business Development
Web3 at Xsolla, expressed his enthusiasm for the project: “Xsolla ZK
leverages Ethereum Layer 2 zk Rollup technology to create a digital backpack
for game developers. By deploying our expertise on the ZKsync Elastic Chain, we
provide game developers with a scalable and pioneering solution aligning with
the economic models with which they are familiar. Xsolla ZK is not just about
innovation; it’s about creating real value for the gaming community.”Xsolla
will combine its expertise in in-game commerce with ZKsync’s cutting-edge
blockchain technology. Rich Kim, Head of Gaming at Matter Labs, said, “We
are thrilled to see companies like Xsolla launch pioneering projects for Web3
gaming. For gaming ecosystems to thrive, it’s critical to close the gap for
both users and builders; builders need proven, plug-and-play infrastructure to
launch rich features while handling the performance required by mass usage
games. Additionally, users need easy-to-use and convenient in-game features and
payment options that can be leveraged across a broad ecosystem of games. Xsolla
ZK is carving a path for gaming to transition and thrive in Web3.”

About Xsolla

Xsolla (https://xsolla.com/) is a global video game commerce
company with a robust and powerful set of tools and services designed
specifically for the industry. Since its founding in 2005, Xsolla has helped
thousands of game developers and publishers of all sizes fund, market, launch,
and monetize their games globally and across multiple platforms. As an
innovative leader in game commerce, Xsolla’s mission is to solve the inherent
complexities of global distribution, marketing, and monetization to help their
partners reach more geographies, generate more revenue, and create
relationships with gamers worldwide. Headquartered and incorporated in Los
Angeles, California, with offices in Montreal, London, Berlin, Beijing,
Guangzhou, Seoul, Tokyo, Kuala Lumpur, Raleigh, and other cities around the
world, Xsolla supports major gaming titles like Valve, Take-Two, KRAFTON,
Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.

About the Elastic Chain

The Elastic Chain is an ever-expanding cluster of ZK
rollups, secured by cryptography and designed for native interoperability with
a unified, seamless user experience. The Elastic Chain delivers the
functionality of a multi-chain ecosystem with the simplicity of a single
blockchain, enabling scalable, secure, and efficient transactions. These core
components ensure that this cluster of ZK Chains can interact and transact with
each other efficiently, inheriting the security of Ethereum and forming a network
that can scale horizontally without compromising on the core properties that
make blockchains so powerful.

This article was written by FL Contributors at www.forexlive.com.