Binance, Bitcoin, And AI: Top Takeaways From CryptoQuant 2024 Survey

Interesting data points regarding the cryptocurrency market in 2024 has come forth through CryptoQuant’s recent survey released on the 15^th of January, 2025.

The investor market is highly involved in the crypto space, with 62% of respondents confirming their participation for over 3 years. Nearly 50% of respondents hold a Bachelor’s degree, indicating that the user base is well-educated.

The crypto space is highly skewed, with 89% of respondents identifying as male and only 11% as female. As indicative of an educated base, 22% of investors rely on their own research while 16% turn on social media influencers or KOLs. Friends, media outlets or community recommendations have less impact on investment choices.

Regarding user base, Asia leads with 40% of users, followed by Europe at 29% and North America at 10%. It has emerged that the majority of investors reported investing less than $10,000 annually, denoting retail investor dominance.

With 76% of users prioritizing spot trading over derivatives or staking, earn products like staking and yield farming saw participation from just 28% of users.

Explore: 56% Financial Advisors Will Embrace Crypto In 2025, Bitwise, VettaFi Survey Finds. So, What Is The Best Crypto To Buy?

Binance Surges As Top Exchange For Holding Assets, Generating Profits

Binance stood out as the most preferred cryptocurrency exchange, with 53% of users naming it their primary platform. It also leads in profitability, with 51% of users reporting their largest gains through Binance, and 48% holding most of their assets on the exchange.

Binance stands out as the global favorite exchange, with 53% using it as their primary platform, 51% making the highest profit with the exchange, and 48% holding most of their assets there. pic.twitter.com/xu6tEXa0YC

— CryptoQuant.com (@cryptoquant_com) January 15, 2025

While Binance dominates in Asia, Africa, and South America with usage rates above 50%, Coinbase is the top choice in North America, favored by 45% of respondents. Full-time traders preferred platforms like Bybit, OKX, and Bitget, whereas part-time traders leaned toward Coinbase and Kraken.

Regulatory compliance heavily influences user choices, with 83% monitoring or avoiding exchanges with issues. 32% of respondents considered Binance the most compliant, followed by Coinbase at 14%.

On the security front too, Binance remains in the lead. Over half of respondents rated Binance highest for cybersecurity (54%), customer service (55%), and its P2P platform (59%). Coinbase and Bybit rank second and third, respectively, in these aspects.

Explore: Bitcoin Outperformed Major Asset Classes In 2024, Specifically In Q4, CoinGecko Annual Report Finds

Established Cryptocurrencies Remain Choice Investment Options 

Survey respondents agreed that Bitcoin, Ethereum and Layer 2 solutions were their primary investment choices, suggesting trader confidence in established currencies while limiting exposure to less known tokens.

It should also be noted that the established currencies provide investors with the highest return. The data shows that Bitcoin leads as the top profit generator at 18%, followed by Ethereum, Solana, XRP, and DOGE. These cryptocurrencies are high-capitalization assets with strong adoption and liquidity.

However, the integration of AI with blockchain technology is gaining prominence, highlighting a shift toward innovative applications showcasing rising interest and investment potential in merging artificial intelligence with decentralized systems.

Explore: Survey Reveals Growing Confidence in Crypto Among Financial Advisors and Clients

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