ETH Needs You: Ethereum Foundation Seek Fresh Blood For Social Media Revamp

Ethereum Foundation is hiring a social media manager to reinforce ETH’s online presence and community engagement. At the moment,

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, the second-largest blockchain by market cap, faces challenges in maintaining its market position against the likes of Solana and BSC.

According to the Ethereum Foundation’s official channels, the job opening needs you to echo the ecosystem’s voices across platforms.

Ethereum Foundation Hiring After backlash for being “out of touch,” the EF is hiring a social media manager. Power to the people?

— CryptoAlpha (@PushAlt88) February 21, 2025

ETH Hiring: Ethereum Foundation Launches Search for Social Media Manager

The Ethereum Foundation’s social media manager is an administrative role. A position with a high-stakes opportunity to shape the public perception of Ethereum ecosystem, an ecosystem that supports over $66 billion in total value locked.

Successful candidate will oversee high-profile accounts, including Ethereum account on X with 3.7 million followers. The job will also ask you to manage an Ethereum Foundation account, a key channel for official updates.

Ethereum Foundation plans to hire a “social media manager” as part of an attempt to regain community approval$ETH It’s about time pic.twitter.com/JYlOqiqKTb

— 100x (@100xUSD) February 20, 2025

The foundation specifies that applicants must have experience managing accounts with over 10,000 followers and a deep understanding of Ethereum’s technical and cultural impacts on crypto.

Applicants must submit a CV, cover letter, and two unique tasks: a 180-character explanation of Ethereum and a recommendation for an “underrated” Ethereum resource. These requirements are the foundation’s intent to find someone who can distill complex concepts for bigger audiences while spotlighting lesser-known aspects of the ecosystem.

(Source)

The timing of this hiring decision parallels several developments in Ethereum. On February 13, 2025, the foundation deployed 45,000 ETH (valued at approximately $120 million) into DeFi protocols like Aave, Spark, and Compound. This is the foundation’s largest allocation to DeFi to date.

To put this into perspective, this allocation came after months of criticism that the foundation had been heavily selling ETH to fund operations. Its treasury dropped from 617,000 ETH in January 2020 to 269,000 ETH (around $894 million) by January 2025.

(Source)

Additionally, Ethereum has faced governance and leadership scrutiny. In January 2025, Vitalik Buterin announced major leadership changes to emphasize technical expertise. This announcement follows a year of community backlash over spending and roadmap delays.

These show that the foundation is recalibrating. Unquestionably, the social media manager role is a strategy to rebuild trust and engagement.

The Numbers: Ethereum’s Social and Market Footprint

Ethereum’s layer-2 solutions, including Base,

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,  and

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recorded a combined $48.6 billion in decentralized exchange volume over seven days in December 2024, outpacing Solana’s $29.5 billion.

Despite this,

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price has lagged behind

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and

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, with a 7% drop in January compared to a 6% gain by the general crypto market.

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Beyond the $120 million DeFi allocation, the Ethereum Foundation committed 50,000 ETH to ecosystem projects in January 2025. Furthermore, there were $500 million deployments across 2022–2023. These figures display Ethereum’s resource depth, supported by over $22 billion in treasury funds across its ecosystem, including projects like Uniswap and Arbitrum.

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The social media manager will inherit this robust foundation and be tasked with translating these achievements into a compelling online story.

Anthony Sassano, an Ethereum educator, said that the launch of Etherealize came at a “perfect time” to pitch Ethereum to Wall Street. Surely, this sentiment could extend to the social media manager role.

Historically, Ethereum’s social engagement has mostly driven ETH momentum. With 376,300 active users on Ethereum’s mainnet in 2024 (versus Solana’s 1.3 million), the foundation will aim to close this gap through targeted outreach. The manager’s campaigns will also leverage Ethereum’s validator growth.

(Source)

The stakes are high, with competitors like Solana recording 217 transactions per user versus Ethereum’s, which is less than three. The new manager must navigate a community of over 3.7 million social followers, a treasury of 269,000 ETH, and an ecosystem generating $46 million in weekly fees.

The numbers and facts are clear: Ethereum remains a titan, and this Ethereum job might just be the voice it needs to roar louder.

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The post ETH Needs You: Ethereum Foundation Seek Fresh Blood For Social Media Revamp appeared first on 99Bitcoins.