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How Pharmaceuticals Can Unlock the Power of Influencer Marketing

How Pharmaceuticals Can Unlock the Power of Influencer Marketing

Influencer marketing is hot! But with all the regulations, can pharmaceutical marketers really utilize influencers to reach consumers and HCPs? The answer is yes!

Listen to our latest podcast as Malcolm Bohm, strategic advisor and board member for multiple life sciences companies, reveals how influencer collaborations can transform brand advocacy and audience engagement.

Learn how influencers use their platforms to humanize complex healthcare topics and drive real results (all while maintaining regulatory compliance). This episode is essential listening for pharmaceutical and other healthcare leaders looking for modern ways to engage their audience, increase brand awareness, and boost sales.

Listen to the podcast:

Key Insights and Takeaways

  • Malcolm Bohm, a strategic advisor in Life Sciences, explains how leveraging social media influencers can make complex health topics relatable and engaging.
  • Explore the importance of testing nano, micro, and macro influencers to find those who resonate with target audiences and communicate disease states or health issues while staying within regulatory and brand guidelines.
  • Learn why collaborating with internal teams, legal, and specialized marketing agencies is crucial for navigating strict regulations and ensuring influencers balance authenticity with regulatory compliance.
  • Discover how starting with unbranded, educational content helped influencers build credibility and trust before introducing branded messaging, a strategy that led to a 500% increase in sales in a single week during a disease awareness campaign.
“Transforming a brand’s visibility is about strategically guiding the conversation. By first educating and engaging, we turned a little-known genetic testing company into a success story, boosting their sales by 500% in just one week.”

Malcolm Bohm

We invite you to subscribe to our blog and connect with us on LinkedIn at Stewart Gandolf and Healthcare Success. While you’re at it, be sure to connect on LinkedIn with Malcolm Bohm.

The following raw, AI-generated transcript is provided as an additional resource for those who prefer not to listen to the podcast recording. It has not been edited or reviewed for accuracy.

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