Warner Bros. Discovery has been debuting its newer IP-based series on Max for the past few years in an effort to make it “the one to watch,” but the company is now switching things up with a big plan to rebrand multiple projects as — wait for it — HBO shows.
Though The Penguin and Dune: Prophecy were both initially billed as Max Originals, Deadline reports that Warner Bros. Discovery will now market them as HBO Originals as part of a larger effort to differentiate what kind of content is released under the two brand umbrellas.
Now, the shows will premiere simultaneously on both Max and HBO the way other big tentpoles like House of the Dragon and Succession have in the past. This always kind of seemed like a given because of the success…
Recent Posts
Categories
Related Articles
Star Wars Outlaws’ first expansion brings Lando into the game
Image: Ubisoft A few months after it first launched, Star Wars Outlaws...
SpaceX signs second commercial deal for Starship lunar lander with Lunar Outpost
As SpaceX’s Starship test program continues to gain momentum, the company signed...
Leave a comment