Pushing Into a New Age for Digital Advertising – Alkimi Secures Top Exec in NED Role

UK-based
Alkimi, the world’s first decentralised ad exchange, is excited to announce the
appointment of Robert Bradley as Non-Executive Director. Robert brings over 20
years of experience in the media industry, working for the biggest media
brands, and leading digital innovation, commercial strategy, and ad tech
operations, driving significant revenue growth across global markets.

As an advisor
at Alkimi, Robert will leverage his extensive background in digital ecosystems,
ad technology, and international commercial strategy to help scale Alkimi’s
platform, bringing innovative solutions to the forefront of the advertising
industry.

“Robert’s
unparalleled expertise in the media sector, particularly in digital strategy
and revenue growth, aligns perfectly with Alkimi’s vision of disrupting
traditional advertising. At our core, we truly believe in addressing
transparency at an industry level, reducing fees whilst gaining efficiency and
working our way towards net zero emissions. Robert is the perfect fit to help
move mountains with us and we are thrilled to have him on board as we continue
to scale and innovate.” said Ben Putley, CEO & Co-Founder of Alkimi.

Bradley’s
career has spanned key leadership roles at News Corp, IDG, CNN International
Commercial (CNNIC). His current role as the Senior VP at CNNIC / Warner Bros.
Discovery, Inc. where he spearheads commercial digital transformation and
revenue growth across key digital assets. Alongside managing strategic
partnerships across APAC, LATAM, and EMEA regions, he also has experience in
managing multi-platform brand partnerships and ad sales, positioning him
uniquely to guide Alkimi in its next phase of growth.

Having followed
the highly motivated nimble team for several years, Bradley has been impressed
by the meteoric rise, taking note of Alkimi’s transparency and low fees.

“Alkimi is
at the cutting edge of the advertising industry, and I’m excited to be part of
a team that’s revolutionizing how brands connect with audiences in a way that’s
transparent, efficient and in a way media owners can benefit. I look forward to
contributing to the company’s strategic direction and helping it achieve its
ambitious goals,” said Robert Bradley, Non-Executive Director at
Alkimi.

Bradley’s
breadth of experience in AdTech and programmatic advertising gives him unique
insights, built from years of practical, hands-on senior roles within the
ecosystem. Alkimi is not only a natural fit for Bradley, but the company will
also benefit from his wealth of knowledge and leadership as it continues to
expand its offerings, solidifying its position as a trailblazer in
decentralised ad technology. Bradley will be making his first live panel
appearance with Alkimi at Zebu Live in October.

About Alkimi

Alkimi (https://www.alkimi.org/)
is a decentralised replacement to the inefficient legacy programmatic ad
exchanges with the mission to restore the value exchange between advertisers,
publishers and users. Alkimi is a custom layer 2 scaling solution on the
Ethereum network, specifically for advertising — which allows us to provide the
fastest, infinitely scalable solution with 0% fraud, low transaction fees and
complete end-to-end transparency.

About Robert
Bradley

Rob joins
Alkimi, as a NED, to share his vast background of leading processes related to
the digital ecosystem for Web2 companies, such as CNN and Warner Bros
Discovery. He is eager to sustain innovation and monetisation of new products,
leading ad tech, commercial strategy, TV and digital operations.

He has two
decades of professional experience, including 6+ years as Senior Vice President
at Warner Bros Discovery where he oversees Warner One’s commercial Strategy and
Revenue. Prior to his current role Rob led commercial partnerships for CNNIC
across the UK, US, and Nordics alongside overseeing international digital
monetisation, ad operations and innovation. Rob’s illustrious career also
includes stints at News Corp, OPW and IDG where he was the Head of
Programmatic.

This article was written by FL Contributors at www.forexlive.com.