STEPN GO and adidas Launch First-Ever STEPN GO x adidas Physical Shoe Drop

Social-lifestyle app STEPN GO is thrilled to announce the
next milestone in its ongoing partnership with adidas: the launch of the
first-ever STEPN GO x adidas co-branded physical running shoes featuring the
STEPN GO logo. This exciting development follows a successful year of
collaboration between the two brands, which previously saw the release of the
STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the
digital world and into the physical, with a limited-edition collection of 1,200
physical adidas Ultraboost 5 running shoes.

This marks the latest phase of STEPN GO and adidas’
year-long partnership, which began in April 2024 with the launch of the STEPN
Genesis NFT collection. After building excitement with the NFT drops, the
introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands
are pushing the boundaries of digital and real-world fashion.

Starting December 13, the limited-edition collection of
STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on
the MOOAR marketplace. This initiative is reserved for holders of STEPN and
STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering
physical movement and innovation.

With only 1,200 Ultraboost 5 shoes available, this drop
combines the cutting-edge performance of adidas with the active lifestyle ethos
of STEPN GO.

“The launch of physical shoes is a defining moment in our
partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve
moved from digital collectibles to tangible products that people can wear,
showing just how far the Web3 space has evolved. This collaboration
demonstrates the potential of merging fitness, digital assets, and real-world
products.” “We’re thrilled to offer a new digital experience for runners
at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM
of adidas /// studio. “This collaboration not only brings a fresh way to engage
with fitness but also introduces rewarding experiences that push the boundaries
of what’s possible in both the physical and digital worlds.”

Moreover, since the Public Beta Launch of STEPN GO in
September 2024, the platform’s Haus System has become a standout feature. The
Haus System allows users to lend their Sneakers to friends, share Energy and
earnings, and onboard new users into Web3 without needing a wallet. This has
made STEPN GO more accessible to a wider audience and reinforces its focus on
community-driven innovation.

The raffles for the STEPN GO x adidas Ultraboost 5 running
shoes will take place from December 13 to December 17, with four separate
raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT
holders, while opportunities for broader participation will be provided through
a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN
Apps communities.

Winners will be able to claim their shoes between January 6
to January 22, after a 3-week trading period allowing everyone to buy their
tickets on the secondary market. The collection comes in four limited edition
co-branded shoe styles, with the color being randomly assigned to winners,
adding a unique element of surprise.

The STEPN GO x adidas collaboration is a significant step in
integrating an active lifestyle into everyday life, showcasing STEPN GO’s
innovative approach to fitness technology and its leadership within the Web3
ecosystem. By combining digital and physical experiences, this partnership
underscores the growing impact of STEPN GO, not just as a fitness app but as a
pioneer in redefining possibilities in the Web3 space.

About STEPN

STEPN (https://stepn.com/) is Web3’s leading lifestyle app
with over 5.7 million registered users. By incentivizing exercise through
rewards, the app requires users to purchase a virtual Sneaker NFT and earn
rewards through walking, jogging, or running. Over the years, STEPN has partnered
with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS.

About STEPN GO

Building on the success of STEPN, the pioneering
move-and-earn platform, STEPN GO revolutionizes social fitness in everyday
life. Buy, borrow, or lend your Sneakers to earn rewards by staying active.
Your rewards can be used to level up, cash out, or flex your online appearance,
fostering both physical activity and social connections.

About adidas

adidas is a global leader in the sporting goods industry.
Headquartered in Herzogenaurach/Germany, the company employs more than 59,000
people across the globe and generated sales of € 21.4 billion in 2023.

This article was written by FL Contributors at www.forexlive.com.